Manager, Marketing Wire and Cable
Job Summary
The Industry Manager provides leadership in strategic and tactical marketing (market penetration, segmentation, and effective EVE tools and launch packages) and platform/product definition for Avient's products and positioning. This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact and influence peers and the next level up in organizations (Avient and Customer).
Essential Functions
- Profitable growth.
- Gross margin targets as a percentage of sales.
- Gross margin percentage expansion.
- Vitality index growth.
- Vitality GM targets.
- New product launches.
- Engagement of customers and the business leveraging key tools such as situational analysis, sales & marketing plans, the POL process, EVE tools, the pricing quote tool, marcom resources, effective product launch kits, etc.
- Track and measure key market trends, competitive position, and delivery on specialization strategy.
- Monitors business results. Initiates and updates Strategic Plan in conjunction with management in each region.
- Identify new ideas and opportunities for growth.
- Generates effective sales campaigns, advertising programs and technical literature. Ensures industry sales records are analyzed and
- Establishes and implements the industry’s overall marketing goals. Monitors business results. Initiates and updates Strategic Plan in conjunction with management for their industry.
- Directs the development and introduction of new products with sales, research, manufacturing, and distribution. Supervises technical literature, advertising campaigns, definitions, specification, and performance standards. Develops, reviews and coordinates product promotion, technical presentations, and advertising through marketing staff and Marketing Communications.
- Directs or oversees new market development for current or prospective programs of for the penetration of existing markets. Directs or oversees market research and analyses to track future marketplace trends, customer needs, competitor data, and product performance and acceptability. Monitors results and formulates short and long-term
marketing strategies. - Ensures customer and Avient sales personnel receive continuous technical support in the form of up-to-date product application technology, training, and problem solving. Develops contacts with major customers and suppliers. Conducts sales calls to maintain customer contact, promotes sales efforts, evaluates market trends, and develops business at target accounts.
- Provides direction and training in Business Unit/Company/Corporate wide marketing training programs.
- Works closely with Environmental Health & Safety to ensure products meet local, state, and federal/country regulations.
- Attends various trade/organization functions to develop business contacts and gather market information.
- Supports and is committed to Avient's LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties.
- Coordination, support, and participation in the POL process and the situational analysis system.
- Develop the strategic marketing direction for their industry.
- Creates value proposition for the assigned industry, focusing on the customer and ensuring product quality and consistency.
- Responsible for communicating marketing activities to regional sales team, customer service, global partners and manufacturing to ensure smooth transition of strategy to action.
- Holds strategic conversations with R&D and partners to set direction for Avient in the assigned industry. Takes customer and market trends, feedback, and opportunities to create technology focus. Owns key linkage between customer, business and technology.
- Leads the development and planning of the industry approach, modeling, and marketing communication(s).
- Drives measurement and tracking activities including market size, market share, and ROI.
- Personnel: May have 1-2 direct reports.
- Budget: Up to $250,000.
- Sales Revenue: Business unit specific.
- Typically reports to Manager or equivalent.
Education and Experience
- Bachelors-Marketing or Equivalent Experience
- Masters-Business Administration or Equivalent Experience
- Marketing - Marketing Strategy
- Cross Functional - Budget Management
- Cross Functional - Leadership Experience
- Cross Functional - Global Experience
- Marketing - Margin/Profitability Tracking
- Cross Functional - Change Management
- Marketing - Marketing Materials Development
- Cross Functional - Voice of the Customer
- Marketing - Customer Identification
- Marketing - New Product Marketing
- Marketing - Sales Campaign
- Marketing - Marketing
Environmental, Health, Safety, & Security (EHS&S) Requirements
- Avient integrates EHS&S into all aspects of our operations. Each position at Avient is responsible for complying with all applicable EHS&S requirements. Additionally, employees and management are responsible for reporting all EHS&S incidents immediately to ensure we keep EHS&S a priority within the organization.
Security includes physical security and cyber security.
Who We Are
Avient Corporation provides specialized and sustainable material solutions that transform customer challenges into opportunities, bringing new products to life for a better world. Examples include:
- Dyneema®, the world’s strongest fiber™, enables unmatched levels of performance and protection for end-use applications, including ballistic personal protection, marine and sustainable infrastructure and outdoor sports
- Unique technologies that improve the recyclability of products and enable recycled content to be incorporated, thus advancing a more circular economy
- Light-weighting solutions that replace heavier traditional materials like metal, glass and wood, which can improve fuel efficiency in all modes of transportation and reduce carbon footprint
- Sustainable infrastructure solutions that increase energy efficiency, renewable energy, natural resource conservation and fiber optic / 5G network accessibility
Avient employs approximately 10,000 associates and is certified ACC Responsible Care®, a founding member of the Alliance to End Plastic Waste and certified Great Place to Work®. For more information, visit www.avient.com.
Why Avient
Avient Corporation is a world-class sustainable organization built on innovation, collaboration, and employee development. We are committed to providing a supportive and dynamic work environment where our diverse associates can grow and succeed, as well positively impacting our planet and the communities we serve. Our Great Place to Work culture, values, and benefits make Avient an employer of choice for top talent.
At Avient, we believe diversity of ideas and backgrounds gives us the creativity to be successful in a rapidly changing world. In support of this, we stress equality of opportunity for all qualified individuals in accordance with applicable laws. Decisions on hiring, promotion, development, compensation or advancement are based solely on a person’s qualifications, abilities, experience and performance.
Avient Corporation is a drug free workplace. Avient is an equal opportunity employer. We maintain a policy of non-discrimination in providing equal employment to all qualified employees and candidates regardless of race, sex, sexual orientation, gender identity, age, color, religion, national origin, disability, genetic information, protected veteran’s status, or other legally protected classification in accordance with applicable federal, state and local law.