Marketing Communications Leader
Our purpose at Avient Corporation is to be an innovator of materials solutions that help our customers succeed, while enabling a sustainable world.
Innovation goes far beyond materials science; it’s powered by the passion, creativity, and diverse expertise of 9,000 professionals worldwide. Whether you’re a finance wizard, a tech enthusiast, an operational powerhouse, an HR changemaker, or a trailblazer in materials development, you’ll find your place at Avient.
Join our global team and help shape the future with sustainable solutions that transform possibilities into realities. Your unique perspective could be the key to our next breakthrough!
We are seeking a dynamic and experienced Marketing Communications Leader to lead and oversee the company’s global marketing communication team. This pivotal role will be responsible for driving the development and execution of comprehensive marketing communications plans that elevate the Avient brand, engage key stakeholders, and support business growth initiatives. The Senior Manager will collaborate with senior leadership, business units, and cross-functional teams to deliver impactful marketing strategies across all channels.
Essential Functions
- Strategic Leadership:
o Develop and implement a global marketing communications strategy aligned with Avient’s overall business goals and objectives.
o Lead the marketing communications team, providing guidance, mentorship, and direction to ensure effective execution of all projects.
o Collaborate with senior leadership to identify key business priorities and translate them into actionable marketing communication plans.
o Ensure consistency and integrity of the Avient brand across all internal and external communication platforms.
o Oversee the development and execution of messaging and positioning strategies to strengthen brand awareness, reputation, and customer loyalty.
o Build and maintain strong relationships with key media outlets and industry influencers.
o Manage public relations efforts, including press releases, media outreach, and crisis communications.
o Drive thought leadership initiatives to position Avient as an industry leader in innovation and sustainability.
o Lead the development and execution of digital marketing campaigns, including social media, content creation, and website management.
o Ensure content is optimized for search engines (SEO) and drives engagement with key audiences.
o Measure and analyze digital campaign performance to optimize ROI.
o Oversee internal marketing messaging to ensure alignment and engagement across the organization.
o Foster a culture of communication, collaboration, and transparency across all levels of the company.
o Plan, coordinate, and manage key industry events, trade shows, and corporate sponsorships.
o Ensure successful execution of events that enhance brand visibility and support sales and marketing objectives.
o Develop and manage the marketing communications budget, ensuring efficient use of resources and alignment with organizational priorities.
o Track key metrics and provide regular updates to leadership on performance, achievements, and areas of improvement.
o Work closely with sales, product management, and other key departments to develop and support integrated marketing campaigns and initiatives.
o Partner with global teams to ensure marketing communications strategies are tailored to local markets and customer needs.
Education and Experience
- Bachelor’s degree in marketing, Communications, Business, or related field; MBA or advanced degree preferred
- Minimum of 7 years of experience in marketing communications, with at least 2 years in a leadership role, ideally within a global, B2B, or manufacturing environment.
Additional Qualifications
- Proven experience in brand management, public relations, digital marketing, and content development
- Strong leadership and team management skills, with the ability to collaborate effectively across functions and geographies.
- Analytical mindset with experience in using data to drive marketing decisions and measure performance.
- Expertise in project management, budget management, and multi-channel marketing strategies.
- Experience with digital marketing tools, CRM systems, and marketing automation platforms.
We believe that all of our global employees are leaders and that the six most important behaviors for driving our strategy and culture are the same no matter if an employee is a leader of self, a leader of others, or a leader of the business.
By playing to win, acting customer centric, driving innovation and profitable growth, collaborating seamlessly across Avient, and motivating and inspiring and developing others and yourself you will accelerate your ability to achieve Avient’s strategic goals, to meet our customer needs, and to accomplish your career goals.